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Posted on 06/16/2022 at 07:12 AM by Meredith Bombella

The numbers are staggeringly disappointing. Opens, click-throughs, and conversion rates for email marketing are at an all-time low. Spammers really...

Posted on 05/19/2022 at 07:31 AM by Meredith Bombella

If you could build a slot machine that paid out a dollar for every dime you put in it, would...

Posted on 04/20/2022 at 12:21 PM by Meredith Bombella

“THE LITTLE RED ROOSTER AND THE OLD BLACK HEN” Author: Anonymous Said the Little Red Rooster, “Believe me, things are...

Posted on 03/23/2022 at 02:33 PM by Meredith Bombella

The three most-important things you need to enjoy success with direct mail are these: 1) The right list 2) The...

Posted on 02/10/2022 at 09:51 AM by Meredith Bombella

How do you sell with the written word? Well, the first thing you want to do is write like you...

Posted on 01/19/2022 at 01:35 PM by Meredith Bombella

Here’s a fancy term for you: multichannel direct marketing. Don’t let the jargon throw you, because this opportunity for you...

Posted on 12/10/2021 at 03:09 PM by Meredith Bombella

Here’s an irrefutably true statement: No one ever sends a FedEx package to someone and wonders why they are doing...

Posted on 11/19/2021 at 02:39 PM by Meredith Bombella

Everyone knows Thanksgiving is the last Thursday in November, followed by Black Friday and Cyber Monday. But did you know...

Posted on 10/19/2021 at 03:00 PM by Meredith Bombella

Successful business owners know this: The number one most powerful way to acquire customers, keep in touch with them, enhance...

Posted on 09/21/2021 at 01:26 PM by Meredith Bombella

Without doubt, direct mail is the bellwether for fundraising in the United States. Nonprofits use it to solicit donations for...