Posts by Meredith Bombella

Posted on November 23, 2022 at 8:13 AM by Meredith Bombella

The cliché in real estate is location, location, location. Well, in direct mail, your big three are 1.) the list...

Posted on October 21, 2022 at 11:12 AM by Meredith Bombella

Every day, we see a lot – and we mean a lot – of direct mail. And sometimes it becomes...

Posted on August 17, 2022 at 8:10 AM by Meredith Bombella

Successful business owners know this: The number one most powerful way to acquire customers, keep in touch with them, enhance...

Posted on July 13, 2022 at 2:07 PM by Meredith Bombella

The great ad man David Ogilvy famously said, “Nobody was ever bored into buying anything.” The direct mail you send...

Posted on June 16, 2022 at 7:12 AM by Meredith Bombella

The numbers are staggeringly disappointing. Opens, click-throughs, and conversion rates for email marketing are at an all-time low. Spammers really...

Posted on May 19, 2022 at 7:31 AM by Meredith Bombella

If you could build a slot machine that paid out a dollar for every dime you put in it, would...

Posted on April 20, 2022 at 12:21 PM by Meredith Bombella

“THE LITTLE RED ROOSTER AND THE OLD BLACK HEN” Author: Anonymous Said the Little Red Rooster, “Believe me, things are...

Posted on March 23, 2022 at 2:33 PM by Meredith Bombella

The three most-important things you need to enjoy success with direct mail are these: 1) The right list 2) The...

Posted on February 10, 2022 at 9:51 AM by Meredith Bombella

How do you sell with the written word? Well, the first thing you want to do is write like you...

Posted on January 19, 2022 at 1:35 PM by Meredith Bombella

Here’s a fancy term for you: multichannel direct marketing. Don’t let the jargon throw you, because this opportunity for you...