And it’s more than just a power . . . it’s a strategic and tactical advantage for you. The key to making direct mail work is the ability to match your messages with your markets.
Variable Data Printing
Through variable data printing, you can match what you have to say with what people want to hear.
Let us show you how to include specific details relevant to your prospect’s exact wants, needs, and desires – with your answers on how to fulfill them.
You can insert your prospect’s name into the piece anywhere you want.
You can insert more targeted offers to better match the demographics and psychographics of your list.
You can insert specific information about their past purchases from you.
Add in something about imagery that can be variable?
Imagine, how much higher your response will be if you use variable data to tailor your mailings to your different audiences.
When you match your message, your offer, and your mailing to the appropriate segments of your list, you get better results and you make more money. Your direct response printing expert at Andrick & Associates can show you how!
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